Two Updates Today! Arc Services & Red Exhibits

For Arc Services Co today we adjusted their Google Pay Per Click advertising. We made ads for Imaging Units, Fusing Units, Print controllers and More. With highly targeted ad variations we hope to achieve a higher rate of return on investment. We also improved the check out on the Arc Services website to feature advanced check out errors. Now the user will be notified with a detailed error when they enter incorrect billing information. This should cut down on user frustration by informing the user of their exact error.

We also worked on Red Exhibits today. We developed a list of items that need to be addressed on the Red Exhibits website. These include product category links on the front page. This will make it easier for categories containing banner stands, brochure stands, fabric pop up displays and others to be indexed properly. With proper indexing we hope to increase sales.

Arc Services Co Updates

Today we performed several updates to the Arc Services Co. website. The first item that we deployed was a brand new front page search. This front page search was made to help make searching for products easier and quicker for potential clients. With this new search there are only 3 simple steps a visitor to the site has to follow; 1 Pick the brand of copier ie.( konica minolta copiers ), 2 pick the model of copier, 3 select the part category ie. ( Konica Minolta Imaging Units ).

With this new search we hope to grow the arc services revenue by several percent.

We are also working on entering Arc Services into the Canadian market this month by adding Canadian shipping to the website. So far that project has had its share of road blocks and speed bumps but we'll leave that for another entry.

Red Exhibits SEO Progress

Today we further examined Red Exhibits organic search issues and constructed a plan to help raise their overall page range. As of now Red Exhibits is ranked in the 600s on Google for general search terms such as Banner Stands. On Yahoo, Red Exhibits is performing significantly for the keyword banner stands by coming up on page 6. While not excellent, we do believe that their placement on page 6 on Yahoo is a good start because of the competitive nature of the exhibits display industry.

Our strategy to raise Red Exhibits page rank across the board is to refine the current pages that are on the website to convey information in a more relevant way. This includes optimizing meta keywords, descriptions and titles. To further enhance the user experience and to increase relevancy we also intend to write more detailed descriptions about Red Exhibits’ product line.

With these improvements implemented we expect to gain page rank within the next month.