For Arc Services Co today we adjusted their Google Pay Per Click advertising. We made ads for Imaging Units, Fusing Units, Print controllers and More. With highly targeted ad variations we hope to achieve a higher rate of return on investment. We also improved the check out on the Arc Services website to feature advanced check out errors. Now the user will be notified with a detailed error when they enter incorrect billing information. This should cut down on user frustration by informing the user of their exact error.
We also worked on Red Exhibits today. We developed a list of items that need to be addressed on the Red Exhibits website. These include product category links on the front page. This will make it easier for categories containing banner stands, brochure stands, fabric pop up displays and others to be indexed properly. With proper indexing we hope to increase sales.
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